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Poster
Pointers
Movie
posters have been around for as long as the cinema industry itself. In
recent years their value as collectables has increased enormously, as evidenced
by the mint condition 1931 Frankenstein poster, which sold for over £90,000
at Sotheby's recently.
Of course, newer movie posters and those
which are slightly worn or damaged would hardly climb out of the £20
to £50 price bracket, but still, in quantity they can be quite valuable.
Few people had the foresight to keep or
collect posters advertising the latest film releases in the early years
of Hollywood, as they were neither considered artistically important or
potentially valuable. Then, during the war years, all spare paper -including
posters - was recycled for the war effort, making movie posters from this
era especially rare.
Until
the early 1980s, when for-sale poster art became widely accepted, many
cinemas either simply destroyed old movie posters, or returned them to
the studios with the film, when the run was finished. But once the production
studios discovered that there was a retail market for posters, they were
quick to begin additional print runs of popular posters for the retail
market. Thus, examples from the seventies and earlier are viewed as legitimate
investments, while posters from the sixties in particular are today rising
in value sharply.
As with many other collectable categories,
the rule of thumb is the older the better. Condition is paramount
(if you'll excuse the pun) and both the box-office success of the film
and the popularity of the leading actors play a key role in a poster's
likely value.
For those who are concerned with investment
rather than art, a useful tip is to concentrate your search on the early
or debut appearances of popular actors. As an actor's reputation and status
grows, so too will the value of posters from his or her earlier movies.
Just like oil paintings by well-known painters, the artist's (or actor's)
death can do wonders for demand and consequently value.
Mostly, successful investment in this field
is down to spotting potential trends before others and then speculating
a little, but it is fairly safe to assume that 'advance' posters, which
promote an coming releases, will be worth significantly more as they are
usually produced in very small quantities. These can be worth big money
if the film subsequently does well at the box office. One famous example
of this is the original advance poster for Return of the Jedi, which bore
the title Revenge of the Jedi. Only a few bearing this title had been sent
out when the studio made a last minute switch and these now sell consistently
for over £250.
If
you're on a lower budget, you may be lucky enough to spot an original poster
for a cult film, such as the 1982 classic, Blade Runner, now worth up to
£100, or try establishing a collection based on Disney productions.
Disney is the only studio that still asks cinemas to return posters once
a movie closes and you'll have the added stability of a much wider community
of Disneyana collectors. Values tend to be lower, for example the
limited edition Tarzan poster is worth £30 to the right person, but
the market is so huge you're unlikely to experience a sudden decline in
demand or get stuck with an unsaleable item.
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